The lines of appeal that are apparent in the advert are fantasy and dreams because men can inspire to be james bond man that gets an amazing car and get lots of girls. The factors of persuation are that you can get a cheep car but get a great ride from it.
The target audiences are explorers because he will discover a new car and will discover new roads to go down. sound is used in the advert as a bedding to go behind the sound effects of the car and bike and the other modes of transport. the characters that are there have been steryo typed because its a single man that is living the dream in a honda. hes a damsell in distress because he is leaving himself on the open road. the camera shots are used to make the balloon look bigger and the tracking shots show alot of the cars or bikes.

The lines of appeal in the dell laptop are fantasy and dreams because you will dream about choosing colour of your laptop and the inspiring one because you will inspire to have one and then you will fell like someone. The factors of persuation are that the colours will attract the younger audience and the catchy tunes will make kids want one when they grow up.the target audiences are sucseeders that will see it as something that will help then to be good at something and aspires that will use it to make themselves millionares or something that they want to do. the sound effects that are used to make the different features seem realistic and the song again is a backround music and its diejetic because there singing the song. the characters have been steryo typed because there are typical builders and they are wearing what you expect them to wear. the camera shots that have been used are low angle shots yo make the people seem big and the factory bigger and close ups so you can see there expressions.